You may as well have the craic with the self-service check out for all the banter you get out of supermarket employees. Unlike your Tesco Express worker, who has never met the CEO Philip Clarke and has no relationship with the suppliers, the shop-keepers that I spoke to today have an intimate relationship with where their food comes from.
Today I cycled around Norwich and had a poke around in five of the city’s best small food shops. I shop regularly in three of them and two of them I visited for the first time today after many recommendations. In all five the shop-keepers were happy to chat about their businesses, their customers, their suppliers and their work.
In no particular order, here are five shops that I highly recommend you visit…
St Benedicts Food Store
Initially I was drawn to this shop for a fortnightly fix of Linghams chili sauce, but I soon realised that the herbs and most of the vegetables are far cheaper than the supermarkets. I recently stopped by and picked up a large courgette, an aubergine, a butternut squash, an onion the size of a football and two bunches of fresh herbs all for £3! The owner, Tom, runs a wholesale business as well, delivering to many of Norwich’s restaurants. This means that, unlike both the greengrocers on the market, you can have as much or as little fresh parsley, thyme or coriander as you like. The shop has an extensive Asian Foods section and there are rumours that a new Mediterranean section might appear soon.
Fresh fruit and vegetables
Fresh produce in the shop window
Quinton’s is my favourite butcher in Norwich, run by two of the finest gentlemen in the city. In My second and third years of University I was lucky enough to live three doors down. I frequented it for bacon, sausages, black pudding and duck eggs and Mike even let me borrow his allen keys and his wheelbarrow. As well as knowing all of the neighbours, Mike has never told me the same joke twice which is incredible seeing that he tells me two every time I go in there.
Mike (left) and Chris (right)
Dozen Artisan Baker
Dozen Artisan Baker is an award winning bakery that bakes simple, traditional bread using flour, water, yeast (or sourdough starter) and salt. Their bread and cakes are made using organic flour over a long period of time in order to craft a product that is not only tasty, but also much easier for your body to digest. This is the kind of bread that we should be eating. Bread should not return to dough when squeezed. Bread should have character, crust and a wholesome flavour, none of which are achievable in factory made bread that is produced very quickly and pumped full of artificial additives and flour improvers. Real bread should start to go stale after three or four days and we should find this reassuring; bread that is as soft on day one as it is on day seven is against the laws of nature! If we pay an extra 40p for a loaf in an artisan bakery now and keep demanding real bread, then as the production of real bread increases, the prices will surely come down.
Bread on display behind the counter
Amaretto is a deli selling specialist Italian, Spanish and British produce. The shop is popular with the students at Norwich University College of the Arts and when you walk by the big shop windows you can see why; on display are home-made sandwiches, stone baked pizzas, delicious cakes and pastries and a selection of hot lasagnes, cottage pies, stuffed peppers and other savoury delights. The inside of the shop is tastefully decorated, the service impeccable, and when you can get any double-shot coffee for just £1.60 you are on to a winner.
Lunch options in the shop window
Chef Asa (left) and chef/owner Henry (right)
Italian christmas cakes
Steve and Pam pride themselves on their locally sourced fresh produce and the quality of their service and today both of these were spot on. They gets as much of their produce as possible directly from the farmers, which means that their fruit and vegetables have spent as little time out of the ground as possible. If you want to order rare products like monkfish or purple cauliflower, Steve is your man.
Local fish and Shellfish.
Shopping locally is not just a transaction involving money and food. Shopping locally is an interaction with the community; it is an engagement in a product made or sourced by someone who more than likely appreciates your custom; and it is an investment in your health.
I truly believe that engaging with where our food comes from is vital to good health and happiness. In the UK we are fortunate to have so many good small shops on our doorsteps and supporting these local businesses is a must.